Aladdin Container Company a pioneer in the  transportation and container services in the United Arab Emirates, provides tailor made solutions for warehousing, logistics, transport, container storage and fabrication. Looking to optimize their digital presence, we were approached to revamp their website bringing to the forefront their various solutions and services. This revamp was complemented with a thorough and detailed Search Engine Optimization strategy and implementation.

Objectives:   

  • Increase organic traffic and improve overall google search visibility for the Aladdin site and improve keyword ranking.

Challenges:  

  • Limited SEO activity conducted previously.
  • Difficulty targeting high volume competition keywords.
  • Website design & speed issues.
  • Rankings are impacted by a website's lack of content. .

Solution: 

  • Performance enhancement through regular reporting, competitor analysis, and analytics. 
  • Introducing new keywords and updating existing ones to help with organic traffic. 
  • High-value keywords are the core of the content strategy. 
  • Boosting website updates and technical performance to encourage organic traffic increase. 
  • Fixing crawl and indexing issues.
  • Backlinking activities to increase website visibility.
CATEGORY: Website / SEO Strategy / CMS / UX / Wordpress / Social Media
CLIENT: Aladdin Container Company